At C&D Foods we understand our responsibility as Private Label manufacturers. We realise our success depends on the success of our Customers Brand. That is why, as guardians of our Customers Brand we must ensure at all times we meet their expectations. This involves more than a strict adherence and delivery on quality, more than a promise to deliver on time and in full (OTIF), it requires us to understand and deliver customer satisfaction in the way the Leading National Brands do their job.
Understanding the voice of the customer forms the centre piece of our Category Management Programme. Using market statistics, direct Epos sales data and a dedicated sales and marketing resource we can develop tailor made product ranges which best fit our Customers store and consumer profile. We employ data analysts, shelf space planners and regular in store auditors to ensure we maximise the creditability and sustainability of our Customers Brand.